Australian tie-up for Helix

Following last month’s teaming with US peer Monument Group, UK-based placement agent Helix Associates has forged formal links with Principle Advisory Services, an Australian placement group.

Helix Associates, the UK-based placement agent, has announced details of its second international partnership in two months, this time boosting its presence in the Australian market via an agreement to co-operate with local group Principle Advisory Services.


Principle, a placement and advisory business set up by Les Fallick, will place Australian and foreign funds with Australian investors and, via the Helix link-up, advise Australian-domiciled funds on appetite for their offerings with international investors.


Principle Advisory Services is a specialist private equity and alternative investment advisory firm. Principle’s clients have included DB Capital Partners, ANZ Private Equity, Westpac, ABN Amro Private Equity, Wilshire Australia and Gresham Partners.


Les Fallick, who heads a team of four professionals, claims to have raised over A$1bn (E590m; US$660m) in private equity from domestic and international investors. He is a former director of Gresham Private Equity.


As part of the agreement, Principle will have exclusive access to the Helix client base of private equity fund managers.


“The Australian market is now regarded as one of the most important of the rapidly developing capital markets in the world and we are delighted to appoint Principle Advisory Services as our local representative,” said Charles Cecil, director of Helix, in a statement. “Our relationship with Principle will give Australian investors direct access to some of the best global private equity managers and can provide our investor relationships with access to the best Australian managers.”


Helix’s collaboration with Principle follows the announcement in July 2003 of the joint marketing initiative between Helix Associates and Monument Group, a leading US independent placement agent for private equity funds.  Boston-based Monument Group teamed up with Helix to coordinate the fundraising for Altor Equity Partners, which closed its debut fund at E650m in June after only three months on the fundraising trail.


London-based Helix, founded in 1993, is led by four directors and has a placement team of eight. Since 1998, funds raised by Helix have closed on $12.7bn.