Berlin-based venture capitalist Bmp has bought into Hirek Media and Internet Technologies. The deal is Bmp's first investment in a Hungarian company.
Together with Central Eastern Europe Venture, it has acquired 40 per cent of Hirek, a Hungarian content provider.
Hirek will use the money to extend its services. It will offer eMarketing tools and CRM services that are not yet available on the Hungarian market.
Hirek attracts about 5m surfers a month and is the country’s second most popular site.
The investment is Bmp Group´s sixth in central Europe, all of which are jointly held with Central Eastern Europe Venture, a joint venture between DEG German Investments and Developments and Bmp.