These days, however, as Deputy Prime Minister in the Coalition government, his popularity has plummeted to such an extent that ‘PR opportunity with Nick Clegg’ is right up there with ‘banker remorse’ in the oxymoron stakes.
In fact it’s been a busy few weeks for PEF: in October it also ran its annual football tournament, where 14 teams from across the industry came together in London to battle it out. This turned out to be an excellent opportunity for PEF – or more precisely City Year, the youth charity whose UK branch PEF founded – to absolutely thrash all its sponsors and supporters at the beautiful game. And yet their vanquished foes still stumped up £26,000 in sponsorship. As one who sulks for hours after losing a game of Scrabble, First Round can only applaud that kind of sportsmanship. n