WebPerform raises $7m

Private equity firms Doughty Hanson and DB eVentures participated in the round.

WebPerform, a customer experience management company, has secured a $7m (E7.8m)second round of financing.

Private equity house Doughty Hanson & Co Technology led the transaction with co-investor DB eVentures, the strategic private equity arm of Deutsche Bank. Each will take a seat on the company's board of directors.

WebPerform provides clients with visibility and control of the online customer experience from the customer's perspective. It has developed technology to allow its clients real-time access to end user experience and also offers diagnosis and customer service management capabilities.

The company will use the cash to provide a more comprehensive, scaleable infrastructure as the company expands into Europe. It is planning to open an office in Germany in May.

Jim Sanger, director of tech investments and CTO of DB eVentures, said that WebPerform’s software is vital for all companies today but especially for financial institutions which are increasingly providing services over the Web. “WebPerform's technology helps businesses understand the nature of their online customers' experience and subsequently increases customer satisfaction, he said.

WebPerform's early investor, GorillaPark, will be involved in the company’s expansion plans.

Gorilla Park served as the incubator for WebPerform and in total provided £2m of investment for the company.