Propel Equity Partners Buys ALEX

Propel Equity Partners said on Tuesday that it has acquired ALEX. No financial terms were disclosed. ALEX founders Nurit and Rick Amdur will remain with the company, while Fred Keller, president of POOF-Slinky, a portfolio company of Propel Equity Partners, will become president of ALEX. Based in Northvale, New Jersey, ALEX is a producer of children's toys.

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