Venture-backed gShift acquires InNetwork in all-stock deal
Barrie, Ont.-based web presence analytics provider gShift has bought InNetwork, a Halifax-based online platform that allows marketers to connect with influencers for social media outreach campaigns. The terms of the all-stock deal were not disclosed. The combination of the two companies creates a unique technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments, gShift said. Founded in 2009, gShift is a portfolio company of Brightspark Ventures, MaRS Investment Accelerator Fund and other investors. InNetwork was backed by Innovacorp and East Valley Ventures.
22 March 2016•4 mins read
