VC-backed Hootsuite buys Sales Prodigy to fill social selling gap
Canadian social media management platform Hootsuite has bought Sales Prodigy, a Vancouver-based mobile app that helps sales organizations tap into social selling opportunities. The deal's financial terms were not disclosed. Matt Switzer, vice president of corporate development at Hootsuite, said the acquisition will bolster the company's platform so it can address a current "big gap" in the market for social selling solutions. Founded in 2008, Vancouver-based Hootsuite has raised US$250 million in venture capital financing, including its US$60 million round in late 2014. Its backers include Accel Partners, Insight Venture Partners and OMERS Ventures.
29 March 2016•3 mins read
