Shopify to acquire venture-backed messaging app Kit CRM
Shopify Inc (NYSE: SHOP) (TSX: SH), which went public in May 2015, has agreed to acquire Kit CRM Inc, a San Francisco-based virtual marketing assistant that leverages messaging to help businesses market their online stores. No financial terms were disclosed. Shopify, a cloud-based, multi-channel commerce platform based in Ottawa, said the acquisition will support its focus "on the growing trend towards conversational commerce." Founded in 2013, Kit is currently venture-backed. Its investors include Technicolor Ventures and Visionnaire Ventures.
13 April 2016•4 mins read
