Social Nature seeded with $1 mln to promote natural products
Vancouver-based Social Nature, a marketing platform for progressive brands, has raised $1 million in a seed-stage financing. The round was backed by Shopify Co-Founder Scott Lake, the Pereira-Wharton family, Conconi Growth Partners, Highline VC, BDC Capital and several other investors. Founded in 2014 by CEO Annalea Krebs, Social Nature provides a social sampling community that promotes quality natural product brands. More than 100,000 people have joined the community to date, Social Nature said. The proceeds of the seed funding will be used to support the startup's continued growth across North America.
8 June 2016•2 mins read
