LookBookHQ secures $5.2 mln in Edison-led Series A round

Canadian content marketing automation startup LookBookHQ Inc has raised about $5.2 million (US$4 million) in a Series A financing. The round was led by Edison Partners and joined by Hyde Park Venture Partners, both U.S. venture capital firms. LookBookHQ has developed technology that helps brand marketers deliver more engaging, behaviour-driven content experiences. It plans to use the funds raised to invest in sales and marketing and expand its workforce in the United States and its Toronto headquarters. LookBookHQ was founded in 2012 by CEO Mark Opauszky and President and CMO Nick Edouard.

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