McRock Capital leads $5 mln Series A financing of Serious Integrated
Serious Integrated Inc, a human-machine interface and communications platform, has secured US$5 million in a Series A financing. The round was led by Canadian venture capital firm McRock Capital. With the deal, McRock's Scott MacDonald and Whitney Rockley will join the company's board. Chandler, Arizona-based Serious was founded in 2008 by CEO Terry West. It is focused on developing technology that enables original equipment manufacturers to transform their products into smarter, highly-connected digital age devices. McRock made its investment in the company via McRock iNFund LP, which raised $65 million in a final close last year.
9 September 2016•3 mins read
