Wellington Financial backs Unified with $10 mln in funding

Canadian specialty finance firm Wellington Financial has committed US$10 million in financing to marketing and analytics technology company Unified. Based in New York, Unified provides software that connects marketing data sets to create actionable intelligence for global brands and agencies. The latest investment follows last year's US$30 million Series B financing of the company. That round was led by iHeartMedia, with participation from Advance Publications, Upfront Ventures and Foundry Group. Wellington said its funding will support Unified's next stage of growth and product development.

15 September 2016•3 mins read
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