VC-backed SweetIQ acquires VC-backed Connectivity
Montréal's SweetIQ has acquired the local marketing division of Connectivity, a direct-to-business local marketing company based in Burbank, California. The terms of the all-cash purchase were not disclosed. SweetIQ, a local marketing automation company, said the deal accelerates its expansion in the United States and increases its market share. As a result, the company has opened a new office in Irvine, California. Established in 2010, SweetIQ is backed by Plaza Ventures, Real Ventures, Rothenberg Ventures and other investors. Connectivity's investors included Double M Partners, Greycroft and Rincon Venture Partners.
15 September 2016•3 mins read
