VC-backed iPerceptions acquires Datacratic's ad tech business
Montréal customer experience analytics specialist iPerceptions has bought the ad tech business of Datacratic, a machine learning and artificial-intelligence technology company also based in Montréal. No financial terms were released. iPerceptions said the acquisition strengthens its position in the machine learning and audience data space and increases the value of its offering to enterprise customers. iPerceptions is backed by Canadian investors Telesystem and XPND Capital, and has also secured funding from Wellington Financial, a Canadian specialty finance firm. Datacratic is backed by Canadian venture capital firms Real Ventures and BDC Venture Capital.
6 October 2016•3 mins read
