Venture-backed SweetIQ Analytics acquired by Gannett
SweetIQ Analytics Corp, a Montréal location-based marketing analytics and automation company, has been acquired by Gannett Co Inc (NYSE: GCI), a U.S. media business and publisher of such journals as USA Today. No financial terms were disclosed. Gannett said the acquisition enhances its digital marketing suite for local businesses and national brands. Founded in 2010 by CEO Mohannad El-Barachi and CRO Michael Mire, SweetIQ was seeded in 2011 in a round led by Real Ventures. The company's other investors include Desjardins-Innovatech, Otimo Retail Group, Plaza Ventures and Rothenberg Ventures. Plaza led its Series A round in 2015.
20 April 2017•4 mins read
