RTM startup Betterez wins strategic investment from JetBlue

Toronto reservations and ticketing software platform Betterez Inc has raised a strategic investment from JetBlue Technology Ventures (JTV), the venture capital arm of JetBlue Airways Corp (NASDAQ: JBLU), a U.S. discount airline. No financial terms were released. The deal follows the company's seed financing in March, led by the venture fund of Amadeus IT Group. Launched in 2011 by CEO Tal Shalit, Betterez helps modernize bus and motorcoach operators by digitizing their businesses and introducing online booking, mobile ticketing and e-commerce. It said the JTV partnership will support continued growth and innovation.

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