A5 Capital closes acquisition of Shift Marketing Studio
Canadian private equity firm A5 Capital has acquired Shift Marketing Studio Inc, a London, Ontario-based provider of digital loyalty and conquest marketing programs to auto dealerships. No financial terms were released. The announcement was made by U.S. mid-market investment bank Woodbridge International LLC, which represented Shift Marketing in the deal. Founded in 2010, Shift Marketing helps dealerships engage potential customers through discounts and promotional offers for pre-negotiated deals. It is led by CEO David Briand. Pickering, Ontario's A5 Capital is focused on acquiring growing companies with more than $1 million of EBITDA.


