Venture-backed Vision Critical buys venture-backed Pressly

Vision Critical has acquired Pressly, a Toronto-based software company focused on the curation and distribution of marketing content. Terms weren't released. Vision Critical, a Vancouver-based customer intelligence software platform, said the deal offers its customers an ability to share insight with internal stakeholders and community members, creating stronger customer relationships. Founded in 2011, Pressly has been backed by Gibraltar Ventures, iNovia Capital and OMERS Ventures, among others. Vision Critical is also venture-backed. In February, Georgian Partners and W Capital Partners bought shares from the company's early investors.

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