Rubicon-backed Personify acquires Wild Apricot

Personify, a portfolio company of U.S. private equity firm Rubicon Technology Partners, has acquired Wild Apricot, a Toronto-based membership management software provider focused on small associations, clubs and non-profits. No financial terms were disclosed. Personify, a U.S. software provider to member-focused groups, said it will serve more than 30,000 organizations and 75 million members as a result of the deal. Founded in 2001, Wild Apricot has been led CEO Dmitry Buterin. Rubicon, an investor in enterprise software companies, has backed Austin, Texas-based Personify since 2013.

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