Georgian Partners backs Bluecore's $35 mln Series C round
Bluecore Inc, a New York-based decisioning platform for retail and brand marketers, has closed a US$35 million Series C financing. The round was led by U.S. venture capital and growth equity firm Norwest Venture Partners. Bluecore's existing investors also participated. They included Canadian growth equity firm Georgian Partners, which led the company's US$21 million Series B round in 2015. Launched in 2013, Bluecore supports e-commerce marketers by unifying customer and catalog data. It will use the funds raised to accelerate the delivery of its platform to customers and enable product development.
5 October 2017•4 mins read
