OMERS Private Equity-backed Inmar buys Reach I influence

Inmar Inc, which earlier in 2017 was acquired by OMERS Private Equity, has bought Reach I influence, a Detroit, Michigan marketing analytics company. No financial terms were released. Inmar, a Winston-Salem, North Carolina operator of intelligent commerce networks, said the acquisition will provide it with additional resources to help independent retailers and emerging brands compete with large chains and e-commerce players. OMERS Private Equity acquired a majority stake in Inmar from U.S. private equity firm ABRY Partners, the company’s backer since 2014.

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