Beringer acquires digital commerce provider BrandShop

Canadian private equity firm Beringer Capital has acquired BrandShop, a Shelton, Connecticut digital commerce provider. No financial terms were disclosed for the deal, which saw the company's management retain a significant stake. BrandShop specializes in direct-to-consumer services that help clients expand sales channels, access and analyze transaction-driven data, and achieve brand loyalty. Beringer will provide the capital needed for the company to continue scaling. BrandShop is the fourth deal of Beringer's third fund. It follows the fund's acquisition of Blue Acorn Inc earlier in 2017.

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