Team performance startup Nudge Rewards closes $5 mln Series A

Toronto-based employee performance platform Nudge Rewards Inc has secured $5 million in a Series A financing. U.S. venture capital firm Generation Ventures led the round, giving President Alistair Mitchell a seat on the board. BDC Capital's Women in Tech Fund, Brightspark Ventures, StandUp Ventures and new and existing angel investors also participated. Founded in 2012 by CEO Lindsey Goodchild and CTO Dessy Daskalov, Nudge Rewards provides a mobile solution to improve frontline team performance for retail, food service, and hospitality brands. It will use the funds raised to fuel expansion in select Canadian and U.S. markets.

15 November 2017•3 mins read
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