Victoria's Secret owner to sell La Senza brand to PE affiliate: Reuters
L Brands said it would to sell its luxury lingerie brand La Senza to an affiliate of U.S. private equity firm Regent LP, capping a months long effort to sell the loss-making business, Reuters reported. The company has been facing stiff competition, forcing it to sell its non-core assets and focus on brands such as Victoria’s Secret and Bath & Body Works. As part of the deal, Regent would assume La Senza’s liabilities and would have to pay L Brands if it sells or monetizes any part of the brand. L Brands bought Canadian chain La Senza for about US$700 million in 2007 and expects it to incur an operating loss of US$40 million in the year.
13 December 2018•1 min read
