Bright Spot in News Corp's Digital Media Group? IGN Entertainment, Seemingly
At 33, Roy Bahat is leading IGN Entertainment, a division of News Corp's digital media business that one former insider estimates accounts for roughly $120 million in revenues. It’s a big job for a young guy. According to the Web metrics company Quantcast, IGN.com, a gaming information site, is visited by 23 million people each month, while IGN’s second biggest property, Askmen.com, gets 13 million visitors monthly. In the last couple of years, IGN has also branched out into other areas, including original video, digital distribution, and online gaming. As a division of a group within News Corp. that’s not faring terribly well, Bahat is also in a challenging spot.
12 February 2010•5 mins read
