A Peek at ThreatMetrix, and Why It's Becoming Integral to a Lot of Other Startups
You may not know ThreatMetrix, but plenty of companies are already well-acquainted with what it does and how it can help them, from popular social networks and dating sites to retailers to financial services companies, including peHUB parent Thomson Reuters. Here’s why: Los Gatos, Calif.-based ThreatMetrix stops online fraud by “fingerprinting” the devices used to commit it, and according to some -- including the folks at PayPal and Gartner Group security analyst Avivah Litan -- ThreatMetrix appears to be doing it better than its competitors. The 36-person startup is just getting started, says 55-year-old CEO Reed Tausing, who joined the company the data privacy company Vormetric and was the CEO and fifth employee of now publicly traded Callidus Software. We talked for a bit this morning. Read our conversation after the jump...
