AcuityAds to acquire venture-backed Visible Measures
AcuityAds Holdings Inc (TSX-V: AT) has agreed to acquire Visible Measures Corp, a Boston-based programmatic platform provider for analytics-led video advertising. The acquisition is an all-cash transaction valued at US$10 million. Silicon Valley Bank agreed to finance it with a revolving line of credit. AcuityAds, a Toronto provider of digital media solutions enabling advertisers to connect with audiences, said the buy will help it gain a more substantial footprint in the video advertising and programmatic TV markets. Visible Measures is backed by DAG Ventures, General Catalyst, Mohr Davidow Ventures and Northgate Capital, among others.
13 March 2017•6 mins read
