Adam Greco joins Beringer to advise Digital Experience Fund
Canadian private equity firm Beringer Capital has hired Adam Greco as an analytics advisor to the firm's Digital Experience Fund. Greco is an Adobe Analytics expert and author of the Adobe SiteCatalyst Handbook. He has served in executive roles at Omniture and Salesforce.com and is currently a senior partner at Analytics Demystified. The Digital Experience Fund invests in technology-intensive companies that serve advertising and marketing brands. Earlier this month, Toronto-based Beringer sold shopper marketing solutions provider Match Marketing Group Inc to U.S. private equity firm Southfield Capital.



