Advent International-owned Williams Lea Tag acquires THP

Williams Lea Tag (WLT) has acquired THP, a Toronto-based provider of digital content and social media services for brand managers and marketers. No financial terms were disclosed. Founded in 2009 by CEO Amanda Riva, THP serves more than 680 food, beverage and consumer goods brands across North America and Europe. U.K.-based WLT is a marketing and communications services provider. The acquisition is the company's second since it was acquired last year by U.S. private equity firm Advent International.

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