Affectiva Inks $5.7 Series B
Waltham, Mass.-based Affectiva has closed on $5.7 million in Series B financing led by WPP, via its consumer insight division; Kantar; and Myrian Capital. The company, which focuses on what it calls “emotion measurement and communication technology” was formed in 2009 by two MIT scientists. The technology is focused on using computing to track emotions to better improve products and experiences. The money will go to software development efforts. Representatives from WPP and Myrian Capital will assume seats on Affectiva's board.
19 July 2011•4 mins read
