Affinio secures $4 mln in Series A funding led by Whitecap

Canadian marketing intelligence platform Affinio Inc has raised $4 million in Series A financing. Canadian venture capital firm Whitecap Venture Partners led the round, with participation from other backers, including Build Ventures, Affinio's seed investor, as well as Social Starts, BRaVe Ventures and several angel investors. As a result of the deal, Whitecap Partner Joe Catalfamo will join the company's board of directors. Halifax-based Affinio has developed social and content affinity technology that helps enterprises obtain strategic insights about their customers. It plans to use the new investment's proceeds to fund global expansion and continued development of its platform.

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