Affinity China Closes $600,000 Seed Round

Affinity China, a loyalty, reward and lifestyle network for Chinese traveling overseas, has raised $600,000 in seed financing from venture firms RRE Ventures and 500 Startups as well as from strategic investor Loeb Enterprises. The company launched a private beta version of its platform earlier this year, aiming to tap into China’s $26 billion luxury market. Members can access a variety of offers ranging from receptions with sports stars to weekends in the Hamptons and other locations.

North AmericaUSBriefs