Aimia invests in TA Associates-backed Fractal Analytics

Aimia Inc, a Montréal-based loyalty management company and the owner and operator of Aeroplan, has made a minority equity investment in Fractal Analytics, a provider of advanced analytics. The amount of the investment was not disclosed. Aimia said the investment is part of a strategic partnership with Fractal that will realize several benefits, including deepened analytics capabilities for Aimia and the extension of its loyalty expertise to Fractal's clients. Founded in 2000, Fractal has corporate offices in Guragon, India, London and New Jersey. In June 2013, U.S. technology-focused private equity firm TA Associates made a US$25 million investment in the company.

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