Alaris invests $46 mln in digital marketing company GWM

Alaris Royalty Corp has invested US$46 million in GlobalWide Media (GWM Holdings Inc), a Los Angeles-based provider of data-driven digital marketing solutions. The deal's proceeds facilitated a management buyout of an existing sponsor. GWM has been backed since 2012 by Endeavour Capital, a U.S. mid-market private equity firm. The investment entitles Alaris, a Canadian alternative equity firm, to an annualized cash distribution of US$5.58 million. Established in 2006, GWM manages performance and branding campaigns for global advertisers across all forms of digital media.

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