Alliance Consumer Growth Closes Debut Fund

Alliance Consumer Growth has closed its debut private equity fund, Alliance Consumer Growth Fund L.P., with $40 million in committed capital, the firm announced Monday. The firm has made two investments so far, in cleaning and personal care products maker KAS Direct; and in The Honest Kitchen, maker of dehydrated human-grade pet food. Alliance Consumer Growth aims to make investments of in consumer companies with revenues typically ranging from $5 million to $30 million. The firm's investment size is $2 million to $10 million of equity per company.

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