Allocadia nets $22 mln in Susquehanna-led Series B financing
Allocadia, a Canadian marketing performance management platform, has secured US$16.5 million ($22 million) in Series B financing. The round was led by U.S.-based Susquehanna Growth Equity and joined by existing investors iNovia Capital, Altos Ventures, Nanon de Gaspé Beaubien-Mattrick of Beehive Holdings, Illuminate Ventures, Don Mattrick, and Norm Francis of Boardwalk Ventures. Vancouver-based Allocadia currently serves more than 150 companies and thousands of users worldwide, and manages over $1 billion in its cloud software platform. It said it will use the new funds to accelerate product innovation, drive channel investments, expand its team, and advance other priorities.
2 December 2015•3 mins read
