Amazon Pays $540 Million For Diapers.com

Amazon will pay between $540 million and $545 million for the parent company of Diapers.com, Reuters reported, citing media accounts. The deal comes as Amazon bolsters its baby care offerings: in September, it launched the "Amazon Mom" program which provides member incentives such as discounts on diapers and free shipping. Five-year-old Diapers.com is owned by Jersey City-based Quidsi. The company is financed by Accel Partners, Bessemer Venture Partners and New Enterprise Associates, among others, Reuters reported.

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