Apptera Adds $10 Million

Apptera Inc., a San Bruno, Calif.-based voice and visual mobile advertising network, has raised $10 million in Series B funding. New World Ventures led the round, and was joined by return backers Alloy Ventures, Lightspeed Venture Partners and Walden International. The company had previously raised around $35 million over five rounds, including a 2008 recap.

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