As Groupon Pitches IPO, Google Changes Up Daily Deals Biz

Google is changing up its daily deals business just as Groupon pitches its IPO to potential investors, Reuters reported Thursday. Google Offers – the fledgling daily deals business – will now distribute daily deals from at least 15 other daily deal sites, including Gilt City, kgbdeals, TIPPR, Plum District and Juice in the City, Reuters wrote. The moves gives Google the ability to expand the number of deals it offers without markedly expanding its sales force. Google tried to buy Groupon, the largest daily deal site, for about $6 billion in 2010, but was rebuffed. Groupon is now pitching an IPO to potential investors at a valuation of roughly $11 billion.

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