At-Home Gender Prediction Kit May Be Open to Funding
During your next visit to the local drugstore, you might notice a little pink-and-blue gender prediction kit from a Plano, Texas-based company called IntelliGender, which claims the kit can determine the sex of a 10-week-old fetus with 90% accuracy. The brainchild of two moms -- one a partner at PricewaterhouseCoopers, the other a partner at the commercial real estate firm Newmark Knight Frank -- IntelliGender sold its first kit online in November 2006, and its sales really began to soar when Walgreens and CVS put the $35 product on their shelves in March and early June, respectively. Yesterday, I caught up with Rebecca Griffin, one of IntelliGender’s cofounders, to ask how she’s juggling a family, a real estate career, and her booming new company -- and to learn whether she’d take any funding.
