Atar Capital acquires tech products distributor Microcel

U.S. private equity firm Atar Capital has acquired Microcel Corp, a Newmarket, Ontario-based distributor of consumer electronics products in North America. No financial terms were released for the deal, which closed on November 19. Atar partnered with Rick Henry, who founded Microcel in 1989. Henry will remain a shareholder as well as the company's president and CEO. Microcel offers exclusive distribution arrangements with global technology brands and distributes to a network of more than 5,000 consumer electronics stores, big-box retailers and specialty retailers. The investment, which will support Microcel's growth, marks Atar's first platform deal in Canada.

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