Atomic Reach closes $3.4 mln bridge round, Fidelity among backers

Atomic Reach, an artificial intelligence-based content optimization platform, has closed a $3.4 million bridge financing. The company's existing backers, angel investors and Fidelity Investments Canada ULC joined the round. Founded in 2012 by CEO Bradley Silver, Atomic Reach gives marketers and advertisers insights and tools to improve the performance of their content marketing, communications and digital programs. The Toronto-based company, which has previously raising funding from Genwealth Ventures and MaRS Investment Accelerator Fund, will use the bridge round's proceeds to accelerate growth, innovate, and to expand strategic partnerships and market reach.

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