Automated customer service Ada nabs C$19 mln in Series A

Toronto-based automated customer service Ada has raised C$19 million in a Series A financing. The round was led by FirstMark Capital. It was joined by Leaders Fund and Burst Capital, as well as Bessemer Venture Partners, Version One Ventures and Barney Pell, which backed last year’s C$2.5 million seed deal. Founded in 2016 by CEO Mike Murchison and Head of Design David Hariri, Ada’s platform allows customer service teams to build and manage artificial intelligence-enabled chatbots to automate interactions.

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