B2B heats up as VCs grow skittish about consumer startups: Reuters

(Reuters) Tech startups aimed at businesses rather than consumers are winning more funding from increasingly wary venture capital investors who want to see a return on their cash sooner rather than later. This shift has enabled Soundtrack Your Brand, which plans a U.S. launch this year, to secure $11 million to back its tailor-made music playlists for companies with deep pockets like Starbucks and McDonald’s.

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