BDC, 500 Startups commit to $1.1 mln seed funding of Rover

Rover Labs Inc, a Canadian location-based mobile marketing platform, has raised $1.1 million in seed-stage financing. BDC Capital and 500 Startups invested in the round, alongside a number of angel investors. Founded in 2014, Toronto-based Rover has developed technology that helps retailers and brands deliver smarter, location-powered mobile content. The company said it will use the funds raised to enhance its product and strengthen its sales and marketing teams. It will also intensify hiring in Rover's Toronto and San Francisco offices. Earlier this year, 500 Startups launched 500 Canada, a new US$30 million fund earmarked for Canadian startups.

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