Bloomspot Seals $40M in Fresh VC
Bloomspot, a company that aims to connect merchants with customers via online offers, has sealed $40 million in new funding. The Series B round, according to the blog Evan Hugh, includes a $5 million round of venture debt from Western Technology Investment. Unlike Groupon and other daily deal sites, Bloomspot is attempting to target specific users by analyzing credit card data from merchants and users. By getting permission to analyze that data, the company says it can predict how much a user will spend based on a specific deal offer. Bloomspot is based in San Francisco. It is backed by True Ventures, Menlo Ventures, Harrison Metal and individual investors.
9 August 2011•2 mins read
