Brand Affinity Technologies Raises $20 Million

Brand Affinity Technologies, an Irvine, Calif.-based interactive marketing platform for celebrities, has raised $20 million in third-round funding. Miramar Venture Partners led the round, and was joined by CGI Opportunity Fund II and returns backers RimLight Capital, Fulcrum Venture Capital, Ad Pepper Media International. Company co-founders Chad and Ryan Steelberg also participated, via their Newport Coast Investments vehicle.

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