Buddy Media Raises $5 Million Follow-on From WPP

New York-based social media software company Buddy Media has added $5 million in financing from advertising giant WPP. Buddy Media recently raised $23 million in Series C financing from investors including New York-based Greycroft Partners; Palo Alto, Calif.-based Bay Partners; Menlo Park, Calif.-based Institutional Venture Partners; and Softbank Capital.

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