Business School Theories Severely Tested

Here's a podcast of Zynga CEO Mark Pincus and one of his board members -- Bing Gordon of Kleiner Perkins -- telling a class of business school students at Stanford a couple of weeks ago how to build a great company. The most interesting part of the podcast is not Pincus, who said his vision of the Internet is like cable TV -- "always on, selling people shit...and hopefully it's not all shit" -- but Gordon, a veteran of Electronic Arts, who probably has his hands full right now because Pincus has been under attack all week by TechCrunch's Michael Arrington for allowing Zynga users to be scammed by expensive offers for virtual goods to use in Zynga's games -- a situation Pincus has been trying to correct.

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