Caisse, Desjardins, National Bank launch entrepreneurship campaign
The Caisse de dépôt et placement du Québec, Desjardins Group and the National Bank of Canada have officially launched "Devenir entrepreneur,” a three-year awareness initiative that will promote entrepreneurship in Québec. The campaign, to be carried out on television, social media and a digital platform, will focus on encouraging young people to consider entrepreneurship as a career choice. The three institutional sponsors said they aim to see a larger local pool of entrepreneurs capable of starting up or taking over businesses.
13 October 2015•5 mins read
